Caption: DOUBLE TAKE: "There will continue to be some confusion because of the similarity of the two banks' names," said Susan Still, president and CEO of HomeTown, said after her company reached a settlement allowing HomeTrust to use its brand in southwestern Virginia.

Branding Dispute Highlights Risk for Expansion-Minded Banks

HomeTrust Bank faced a legal challenge from HomeTown Bank after it entered southwestern Virginia. The now-resolved dispute serves as a reminder that banks must be aware of branding challenges when they enter new markets.

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