EYES ON THE ROAD: USAA members are using voice-activated banking mainly in their cars. "That seems to be the best-use case, when people are trying to keep their hands on the wheel and talk," says Neff Hudson, emerging channels executive at USAA.

USAA Teaches Its Virtual Assistant to Learn from Customers

Members of the San Antonio financial services company can now use its mobile app to conduct verbal or text searches, speak with customer service representatives and conduct increasingly sophisticated transactions. The ultimate goal is an app that learns from customer behavior and acts more human.

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