TRAILING THE MARKET: Wells Fargo CEO John Stumpf said last summer that he wants to "double our share" of the credit card market, according to news reports. Soon afterward Wells announced a partnership with American Express.
Wells Fargo, a longtime laggard in the ultracompetitive credit card market, has been developing two new credit cards with partner American Express. Executive Brent Vallat also explains how a new bankwide rewards program could help its credit card growth.
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