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2015 Survey of Bank Reputations

Thursday, June 25, 2015

We gauge what U.S. consumers think of 32 of the largest banks in our annual Survey of Bank Reputations with the Reputation Institute. Check out our special report to learn which banks achieved an 'excellent' reputation with customers for the first time since the survey began, get a case study of the 2015 reputation leader, Regions Financial, and read a Q&A for insight into how Huntington Bancshares is gaining esteem among both customers and noncustomers.

Bank Reputations on the Rise, Our 2015 Rankings Show

Why Regions Is No. 1 with Customers in the Bank Reputation Rankings

The Simplest Way to Boost Reputation Is Always Treat Customers Fairly

Lessons in Retail Banking from Barbara Yastine

How Great Customer Service Is Really Delivered

Why Banking the Middle Class Is No Longer Profitable
Regulatory burdens (particularly the Durbin interchange cap), stubbornly low interest rates and a slow, expensive transition from branch to digital banking mean only the wealthy and the desperate are attractive customers, says Todd Baker of Broadmoor Consulting.