Corporate governance

MECHANICSBURG, Penn.-AmeriChoice FCU has launched a "My AmeriChoice Story" campaign featuring videotaped stories from members about how the credit union has helped them reach financial goals.

BEL AIR, Md.-A year after debuting its 24/7 call center, Freedom FCU is making changes it hopes will both deliver better member service and cut costs.

MIDDLETOWN, Ohio – MidFirst CU has set its sights on a wider membership base and is changing its name to MidUSA CU.

BATAVIA, Ohio-A 5% APY CD turned out to be the perfect promo to cap off Sharefax CU's 50th anniversary celebration.

SAN ANTONIO – United SA FCU has introduced an investment services division.

SAN JOSE, Calif. – Technology CU has introduced a suite of student banking products for high school and college age kids it hopes will help tap into the youth market.

CHATTANOOGA, Tenn.-Just as Snickers turned to Betty White to provide a big hit for sales, one credit union here is hoping she can spark more interest in its products.

MoneyWorks — a marketing program to attract new members via at — home parties-is back in the Filene research lab to be enhanced.

Credit unions talk a great deal about the advantages of CU membership; soon they will be able to show members, on paper, what that value is.

To build member loyalty and reward good financial habits, Lift is a software program that allows the credit union to automatically lower interest rates annually for members who make payments on time.

In the not-too-distant future, credit unions could be the place landlords look to find responsible renters.

MADISON, Wis.-After beta-testing its "Debt in Focus" program for a year, the Filene Research Institute has re-launched the online financial assessment tool to improve its effectiveness and drive CU growth.

MADISON, Wis.-With the housing bust turning large numbers of home owners into renters, the Filene Research Institute is piloting a concept to bring together landlords and qualified renters-all for the purpose of leaning on the credit union for support.

RICHMOND, Va. – Fast-growing Call FCU has been approved by NCUA to convert to a community charter serving more than 800,000 residents of the city of Richmond and the counties of Henrico, Hanover and Chesterfield.

WEST COVINA, Calif. – First Financial CU announced yesterday a new in-house auto buying service that will offer discounts on purchases, Mechanical Breakdown Insurance and Guaranteed Auto Protection.

HARRISBURG, Penn.-As many credit unions struggle to find revenue sources to keep pace with assessments and regulation, Pennsylvania State Employees CU is enjoying its best year ever in terms of net earnings.

MELBOURNE, Fla. – Space Coast CU, the state’s second-largest credit union, has applied to state regulators to expand both north – to Martin County – and south – to Monroe County, which covers the 120-mile string of islands south of Miami known as the Keys.

CHICAGO – Echoing comments heard one week earlier at the 1 Credit Union Conference hosted by CUNA and WOCCU, credit unions attending NAFCU’s Annual Convention here also expressed a desire to do more to tell their story at a time when consumer pessimism related to banks has never been higher.

WEST CHESTER, Penn.-If Joe Prunty were a credit union CEO, he'd prefer to retain 15 profitable account holders rather than sign up 100 new members.

CANTON, Ohio-First Ohio Community FCU plans to keep on asking members questions.