ORLANDO-CUtopia is finding a niche in assisting credit unions with their marketing, and delivering growth as a result.
"In the last six to eight months, we're calling clients for marketing reasons, not sales reasons," said Mathew Habib, account manager at Orlando-based CUtopia. "We're saying 'Hey, what are you marketing? How can we help you get those loans through the door?' If your net interest income is going up, we feel like we're growing with you."
CUtopia's marketing services are built in with its core product lines-including its eSuite, check imaging, eSafe, teller services and more-but Habib said that the company has been putting more of a focus on the marketing potential in recent months.
"With internet banking and within the other products, the marketing is built in, it's user friendly and it's flexible," said Habib, who was on hand for Credit Union Journal's Grow Show. "We'll make images and [partial] campaigns. We'll guide people in that direction on how to launch a marketing campaign and be a base for them."
Habib said that since CUtopia shifted toward the focus on marketing, its clients' marketing efforts have improved. The majority of the company's outreach is done toward existing clients, but Habib said CUtopia is also seeking out new prospects. He stressed that the company is family run and "pretty exclusive" in the small credit union space. "We work with anybody," he said. And when it comes to pricing, "We figure it out."
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