Growth strategies

HUNTINGTON BEACH, Calif. – NuVision FCU is rolling out a new promotion aimed at attracting more young people with the message, “It’s not your father’s credit union.”

FAIRLAWN, Ohio – Towpath Community CU said it has agreed to merge with Towpath CU in nearby Akron to create a $119 million credit union serving 21,000 members.

MOON TOWNSHIP, Penn. – Clearview FCU said yesterday it completed the merger of A-K Valley FCU, a $60 million credit union in nearby Lower Burrell.

YAKIMA, Wash. – Yakima Valley CU and Catholic CU said yesterday regulators have approved the combination of the two credit unions to create a regional credit union with more than $470 million in assets and 50,000 members.

PLEASANTON, Calif.-Summer vacation may have just begun, but 1st United Services Credit Union here is already thinking about back to school-or, more specifically, its "Back to Schools Challenge," which gives local institutions the chance to win as much as $10,000.

MARIETTA, Ga.-Less versus more could mean a whole lot more business for LGE Community CU here, thanks to a new commercial being aired in the region.

TOLEDO, Ohio – Four credit unions and seven banks are working together in this hard-hit Rustbelt city’s Bank on Toledo program, aimed at getting the unbanked into mainstream financial services.

VIRGINIA BEACH – Bayport CU has signed with CU Student Choice to offer the CUSO’s private student loan products.

MANSFIELD, Ohio-The $7.8-million GROhio Community CU expects to generate 75 basis points ROA this year after assessments, and it is crediting much of that to collaboration.

SAN ANSELMO, Calif.-Credit unions are spending approximately $150 per new-account acquisition, according to one new study, which found CUs increased their membership base as well as their deposits volume during the 12 months ending March 2011.

PORTSMOUTH, N.H. – Service CU said yesterday it will acquire two branches along the state’s coast with a merger of $36 million Seacoast CU.

VIENNA, Va. – Navy FCU, the nation’s biggest credit union by far, is looking for new ports to conquer.

LANCASTER, Calif. – Antelope Valley CU has expanded into the Santa Clarita Valley and changed its name to All Valley FCU to reflect the change.

ONTARIO, Calif.-Two states hit hardest by the recession are showing signs of recovery in 2011, albeit at different rates.

LAS VEGAS-The economy in southern Nevada is slowly improving after a dismal stretch, and Brad Beal expects $695-million Nevada Federal Credit Union to break even in 2011.

TALLAHASSEE, Fla.-Preparation will play a large role in credit unions' success the remainder of the year, according to Jim Park. The president of CU24.

ONTARIO, Calif.-Auto loan competition that continues to increase demands that credit unions be more thoughtful and strategic with their auto loan business over the remainder of 2011.

RANCHO CUCAMONGA, Calif.-While predicting the economy's course may be difficult, what isn't so difficult is forecasting that the Durbin Amendment could have a big effect on credit union business the rest of the year.

SUMMERVILLE, S.C.-David D'Annunzio hates to rely on an overused phrase, but "cautiously optimistic" seems to be the only way to describe the forecast for the second half of 2011.

DOWNEY, Calif.-On a recent trip to the gas station, Mary Torsney put more than $100 into the tank of her Chevy Suburban-and still only filled it to three-quarters full. So the CFO at Financial Partners CU here certainly understands the affect that high gas prices are going to have as credit unions stare down the second half of 2011.