Banks may be waking up to the idea that their credit card customers are prime candidates for cross-selling.

If the banks follow through, customers could get caught in a cross-fire of competition: Their primary checking-account banks will be vying with their card issuers for a more encompassing service and credit relationship.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.