Citi's latest executive moves in consumer analytics, private banking

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Citigroup said Monday it has hired an analytics expert and promoted a key private-banking executive.

Murli Buluswar has joined Citi as head of analytics and information management for U.S. consumer banking. In that newly created role, Buluswar will oversee data-based decision-making in products, marketing, digital operations and customer experience in the consumer bank, Citi said in a news release. He will also be in charge of development of analytical tools and capabilities, data governance and customer-facing and internal data-related solutions.

Buluswar was previously a senior adviser to the Boston Consulting Group as well as two unnamed startups. Before that, he was the chief science officer at AIG and held other roles in product, insight and innovation at the Progressive insurance company and Farmers Insurance Group.

Citi also said that Tracey Warson would be promoted June 3 to a newly created role as chairman of Citi Private Bank, North America. Previously, Warson was the lead executive of that unit. In her new role, she will focus on client relationships, talent recruitment and development and strategy more broadly, Citi said. She will continue to report to Peter Charrington, the global head of Citi Private Bank.

As part of her new role, she will now chair Citi Private Bank’s North America Advisory Board, which she established in the past year. The board is made up of high-profile clients across the U.S. and Canada who are to convene twice a year to advise the bank on strategies and service improvements. She had been CEO of the board in addition to being head of the North America private bank.

Her successor as head of the North America private bank, who has yet to be named, will be CEO of the advisory board, too.

Warson has been with Citi since 2010, when she joined as global market manager of the West region. She was named region head for North America in October 2014. Citi said that she also created its office of the client experience and has led development programs and served as co-chair of Citi Women, a companywide program focused on advancing women in leadership positions. Previously, she worked for U.S. Trust.

She was No. 21 on American Banker's list of the Most Powerful Women in Finance.

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