Comerica Bank (CMA) in Dallas has rolled out a new online learning tool that is designed to help entrepreneurs better manage or grow their businesses.
The Small Business Resource Center offers tips and advice on everything from how to start a business to setting strategic goals to improving cash-flow management. The site offers users access to business guides and articles as well as interactive online training. Content topics also include business and succession planning, marketing strategies and tactics, and product price and debt management. New content will be added regularly, the company said.
"We created the resource center to provide best practices, and expert, professional content for our online visitors on topics that are outside of products and services," Luke Pearson, a vice president and digital marketing manager for Comerica, said in a press release.
Melinda Chausse, executive vice president and national director of small business banking, added that the creation of the center is a way to position the $65.2 billion-asset Comerica "as a trusted advisor" to business clients.
Kris Roglieri, a consultant to entrepreneurs interested in start businesses, calls the Comerica site "a step in the right direction" for a bank. Small-business owners know when they need money, but often need help navigating the legal and regulatory landscape, says Roglieri, the founder of Commercial Capital Training Group.
You don't see many banks offer that amount of information to guide a small business owner, which is especially important in today's market," he says.
Comerica is primarily a business-focused bank with offices in Texas, Florida, Arizona, California and Michigan.