Sundie Seefried sees herself as a pioneer who's pushing her Denver-based credit union — and by extension, the financial services industry — into uncharted territory. Her customers and fans view her as more of a savior acting in the public good by helping take cash off the streets. And the bankers who would be her competitors? For now, most are watching and waiting.

Seefried, who is the chief executive of the $300 million-asset Partner Federal Credit Union, has done something few bankers dare: launch a program to openly serve the fast-growing marijuana industry. Even though pot has been legal in Colorado since 2014, it remains illegal under federal law and frowned upon by much of society. That makes it a dicey business for banks.

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