The acquisition of CustomerAnalytics by Exchange Applications Inc. is seen by experts as a sign of consolidation among companies specializing in customer relationship management.

Last week's $5.2 million deal combines the software and training that Dallas-based CustomerAnalytics offers for branch employees with the more centralized, back-end technology of Exchange Applications.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.