Fifth Third continuing Southeast buildout with 31 new branches in 2024

Fifth Third Bank
A Fifth Third Bank branch in downtown Nashville, Tennessee. The company plans to open 31 more branches in the Southeast in 2024 and offset those with 29 closings in other parts of the country.
Liam Kennedy/Bloomberg

Fifth Third Bancorp CEO Tim Spence says his $214.6 billion-asset company "is in a position to play offense" after reporting fourth-quarter financial results that included record revenue, a common equity Tier 1 capital ratio north of 10% and strong deposit growth. 

That front-footed intent is perhaps nowhere more apparent than in Cincinnati-based Fifth Third's plans for the Southeast, where it expects to open 31 branches in 2024 — in addition to the 37 it opened in 2023.

Fifth Third already operates more than 320 branches in the Carolinas, Georgia, Florida and Tennessee, according to the Federal Deposit Insurance Corp. 

"We're not running small loan-production offices," Spence said on a conference call with analysts Friday. "We have more than 200 client-facing people in those markets across commercial banking and wealth management alone, and then like another 1,700 that sit in more than 300 branches." 

Tim Spence-Digital Banker
Tim Spence, chairman and CEO of Fifth Third

As it did in 2023, Fifth Third will close branches in other parts of the country — a total of 29 according to Chief Financial Officer Bryan Preston — to offset the cost of expanding in the Southeast. 

All five states in Fifth Third's Southeast footprint have added residents at a rapid clip in recent years, with Florida and South Carolina ranking first and second in population growth among the 50 states in 2022, according to a recent Pew Charitable Trust study.

The trend has caught the eye of other banks. The $46.2 billion-asset F.N.B. Corp. in Pittsburgh, for example,  has expanded aggressively in the Carolinas, acquiring two North Carolina-based banks since 2017. Meanwhile, the $189.4 billion-asset Huntington Bancshares in Columbus, Ohio, which has also talked about playing offense amid wider economic uncertainty in 2024, unveiled plans last month to expand commercial banking in North and South Carolina. 

For Fifth Third, the desire to expand in the Southeast region is hardly new. The company implemented the strategy in 2018 and has pursued it steadily since, said Spence, who joined Fifth Third in 2015, became CEO in 2022 and was named chairman in December.  The extensive regional presence differentiates the company from a number of competitors, he added. 

"These are multiyear investments that cannot be replicated easily by competitors through one to two years of hiring, a few new branches, or small tuck-in acquisitions," Spence said.

While executives did not detail the Southeast branch program past 2024, Chief Operating Officer Jamie Leonard hinted the buildout is far from over.  "We opened our 10th branch in South Carolina this week, and we have plans to do 25 more over the next five years," Leonard said on the conference call.  The effort, moreover, is shifting Fifth Third's geographic center away from its Midwest roots. Currently, about 31% of Fifth Third's branch network is based in the Southeast, but the total is expected to grow to 45% by 2028.

Beyond expansion, Fifth Third reported fourth-quarter net income totaling $492 million Friday, down 21% sequentially and 30% year over year, though results for the three months ending Dec. 31 included a $224 million Federal Deposit Insurance Corp. special assessment. 

Like other banks, including in-state rival KeyCorp, Fifth Third saw total assets decline as it confronted industrywide liquidity concerns and stockpiled capital in anticipation of stricter Basel III requirements. Fifth Third's average loans and leases declined 2% year-over-year to $118.9 billion on Dec. 31. The downsizing pushed the core loan-to-deposit ratio to 72%. While the loan-to-deposit ratio is likely to expand somewhat, a return to pre-pandemic levels is unlikely given heightened expectations around liquidity, Preston said. 

"I would expect us to operate in the mid-70s, more than likely, from a long-term perspective," Preston said. "We were probably mid-80s pre-pandemic."

According to Spence, Fifth Third's latest earnings report was notable for record annual revenues totaling $8.7 billion and continued strong credit quality, with fourth-quarter net charge-offs of $96 million declining 23% on a linked-quarter basis. Deposit growth was also strong. Average deposits advanced 5% year-over-year to $169.4 billion. 

Core earnings of $1 per share — excluding the FDIC special assessment and other one-time charges — exceeded analysts' consensus expectation of $0.90. "It looks like a solid end to the year," Piper Sandler Managing Director Scott Siefers wrote Friday in a research note.

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