Roughly a third of Fifth Third Bancorp's (FITB) branches are suited for self-service — and a portion of them will go that route in 2014, according to the Cincinnati company's chief financial officer, Tayfun Tuzun.

As the rising popularity of Fifth Third's online and mobile banking platforms reduces the need for in-person transactions, the company is exploring ways to take advantage of cost-saving opportunities while continuing to offer customers the convenience of branches, Tuzun said Wednesday at an investor conference hosted by Goldman Sachs.

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