IBM has launched its digital marketing network in the cloud in a bid to help chief marketing officers and their teams improve online customer engagement and responses.
By syndicating real-time analytics, the new network lets marketers better measure campaign performance, IBM said in a press release Thursday. Users can view real-time activity throughout the network in customized dashboards for e-commerce and mobile.
The digital marketing network includes access to technologies from more than 100 IBM partners, including data management platforms by BlueKai and x+1; gamification by Badgeville; social media marketing by Shoutlet; customer engagement from Bazaarvoice and CrowdTwist and privacy management by Evidon.
"We continuously look for opportunities to enhance the digital marketing experience for our customers," IBM industry solutions general manager Craig Hayman said in the release. "The IBM Digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results and personalize the digital customer experience in real-time."