Almost three fourths of financial institutions do not provide small-dollar or direct deposit loans to customers but some are considering entering this line of business, a new survey from RateWatch found.

More than a third of the institutions without plans to offer these loans said that there wasn't demand for this type of product and another 34% said that the approach would not be profitable to them, RateWatch, which is owned by TheStreet, said Friday. Small-dollar and direct deposit type loans were defined as products typically meant to compete with pay day loans.

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