Head of PNC Real Estate, PNC Financial Services Group
Diana Reid has made the advancement of women one of her top priorities at PNC — and has recruited men to support the cause.
Reid has been an adviser for a pilot program that PNC runs with the Forte Foundation to encourage more men to act as advocates and mentors for women in the workplace. The program — known known simply as “Men as Allies" — involves 50 men from across the company and includes workshops on topics such as communication skills and self-awareness.
Additionally, Reid is an executive sponsor of Women Connect, a resource group at PNC that fosters female leadership and provides networking opportunities. The group has chapters in 18 of PNC's markets across the country. Last year, Reid was instrumental in launching a virtual chapter, so that employees based anywhere can participate through webcasts and listen to live streams.
It’s fitting in many ways that Reid has invested time in encouraging employees to communicate with each other, as she describes the ability to listen well as crucial for leaders.
“The most important practice to drive success is listening,” she said. “Only listening will drive insights and teamwork.”
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Quoting Dan Gilbert, founder and chairman of Quicken Loans, she said, “’I never learned anything by talking.’”
As head of PNC’s real estate division, Reid oversees a business with $38 billion in loans outstanding and 1,000 employees in 30 offices across the country.
Her division provides banking services to real estate developers and investors. It also sponsors syndicated funds for investors in low-income housing tax credits, among other services.
