The number of direct mail solicitations keeps going up, while response rates continue to decline, a consumer survey revealed.

The first quarter of 1995 yielded 723.2 million solicitations with a 1.2% response rate, said BAI Mail Monitor, a Tarrytown, N.Y.-based firm that tracks direct-mail credit card offers.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.