Scottrade Inc. is taking new steps to add and broaden registered investment adviser relationships, but analysts say the St. Louis online brokerage will have difficulty since it is primarily known as a direct-to-consumer company.

Doug Talir, the director of Scottrade's advisor services division, said in an interview Wednesday that Scottrade has offered services to registered investment advisers since 2005 but wants to expand them. On Tuesday, it introduced an adviser services Web platform with upgraded trading and account management services. The platform offers advisers additional tools to help manage and organize accounts, trade more efficiently, track gains and losses and produce client reports.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.