A new customer profitability strategy is starting to show some results for Wachovia Corp.

Wachovia started rolling out its Profitable Relationship Optimization, or Pro, strategy in January. The Winston-Salem, N.C.-based banking company closed the third quarter with a 97% retention rate among its most profitable customers and notable improvements in product sales and deposit growth, officials said.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.