When an action hero takes time from his busy schedule of wrangling snakes on a plane and defeating squadrons of supervillains to make a product recommendation, people pay attention.

That's the theory behind Capital One's (COF) new advertisements for its Quicksilver Cash Rewards card featuring actor Samuel L. Jackson. The spots rely on Jackson's authoritative reputation and no-nonsense delivery to portray Quicksilver cards as simple, reliable and gimmick-free.

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