Fifth Third

"You can get a lot done if you don't care who gets the credit," Stevens is fond of saying. Judging by the pace of innovation at the $169 billion-asset Fifth Third, that team-first message is clearly resonating.

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The Cincinnati bank applied in May to convert its Ohio state charter amid an expansion into Texas and Colorado and the completion of its merger with MB Financial.

The new products, along a 2% cash-back credit card, are aimed at helping customers build savings and reduce debt.

Joel Kashuba, Fifth Third's head of innovation and design, explains to Digital Banking 2019 how understanding four major aspects of human experience — cognitive, perceptual, physical and emotional — is integral to each aspect of customer engagement.

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Banks are increasingly turning to outsiders like Nikki Katz, a former Disney executive now at Bank of America, and Joel Kashuba, formerly of Procter & Gamble and now at Fifth Third, to help build their digital experiences.

Kashuba, who heads design and innovation at Fifth Third Bank, says looks matter even to the common credit card.

The Cincinnati bank wants to convert from a state charter as it expands in the Southeast and beefs up digital banking operations.

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As chief operational risk officer, Carrie Lichter played a key role in bringing to life Fifth Third's high-tech war room, also known as the cyber fusion center.

The Atlanta company, which reported fourth-quarter results Tuesday, said that the lending partnership with American Express will launch in Atlanta, Chicago, Dallas, Los Angeles and Dallas within the next 60 days.

The exemption was included in a suite of other changes unveiled to provide greater transparency to the Fed's stress testing regime.

CEO Greg Carmichael says the Cincinnati bank will hire bankers in Denver, Dallas and Houston as part of a broader expansion into fast-growing markets that are home to lots of midsize firms. It is also interested in buying more fee-based businesses.

Heightened competition from nonbanks, the rise of populism and the uncertainty surrounding Libor’s demise are just some of the short- and long-term threats facing big banks, risk executives say.

Banks technically relieved of the “systemically important” label in last spring’s legislative package are lobbying regulators hard over concerns that they could still face tough standards.

Fifth Third has allegedly informed Spike's Tactical that its accounts would not be renewed.

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The 2018 Most Powerful Women in Banking festivities kicked off Wednesday night with cocktails and conversation at the Alley Cat Amateur Theater in New York's Financial District.

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