Chase Promotes Mobile Banking With Text-Based Contest

JPMorgan Chase & Co.'s Chase Bank is promoting its mobile-banking service with a contest that gives consumers a chance to win free tickets to the U.S. Open Tennis Tournament by sending a text message to the bank. All residents, not just Chase customers, of New York, New Jersey and Connecticut are eligible to participate, says a bank spokesperson. Consumers who send Chase a text message with the word "WIN" until Aug. 9 will receive a text message back from Chase notifying them if they won tickets and directing them to a Web site to claim the prize. "When consumers get the text [message] back from Chase, it shows the capabilities and convenience" of the bank's mobile system, says the spokesperson. The promotion "drives attention to Chase Mobile," the  mobile-banking service the bank launched in September, the spokesperson says. As of May, more than 460,000 customers had enrolled in Chase Mobile. Consumers who do not win U.S. Open tickets by sending a text message to Chase can receive tickets by opening a Chase checking account or by depositing additional funds into an existing account, says the spokesperson. Mobile-banking users can check account balances, pay bills, transfer funds and view transactions using cell phones and other mobile devices.