For the fourth time this year, Discover Financial Services is using social-media website Facebook to connect cardmembers with contests.
This time, Discover is promoting a contest that asks fans of the card company’s Facebook page to design a new patriotic-themed Discover card.
Fans may vote for their favorite design, and for every 10 votes Discover will donate $1 to Operation Homefront, a charity organization that provides assistance to families of service members and wounded warriors. Discover cardmembers and fans also may donate to Operation Homefront if they choose.
“Our social-media effort is very important to us,” a spokesperson says. “We use it to engage our cardmembers and get them involved with a good cause, and we can potentially attract new cardmembers.”
Earlier this year, Discover held Facebook-based contests that featured a school giveaway, which donated $25,000 to a deserving Chicago public school; a day with the National Hockey League’s Stanley Cup; and “Feel the Earn,” which enabled cardmembers to win gift cards for sharing their best stories on how they used their cash-back rewards.
Discover last did a contest to have students design a card in 2007, though it was not promoted through Facebook, the company says (
The contest opens for design-entry submissions beginning June 21. To enter, visitors to Discover’s Facebook page use the card company’s “Graffiti” digital-drawing tool to create their design. The deadline for submissions through the Facebook page is July 4.
Starting July 5, fans may vote for their favorite card designs through July 15, leading up to the winning design announcement on July 25.
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