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Margins for independent sales organizations are dwindling because of the strained U.S. economy, presenters said last week at the Western States Acquirers Association Conference in Scottsdale, Ariz. "The margins are shrinking," said Jim Fink, chief marketing officer at EVO Merchant Services, a Long Island, N.Y.-based merchant-services provider. To maintain profitability, "ISOs are looking at value-add products to differentiate agents," he said. ISOs also are refocusing their efforts on customer service, said Paul Martaus, president of the Mountain Home, Ark.-based consulting firm Martaus & Associates Inc.
