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TORONTO, Oct. 28 /CNW/ - The following B-Roll is available at the listed times and co-ordinates:
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STORY SUMMARY:
Members of the payment card industry, including Visa Canada, today released positive insight and observations from the industry trial of chip technology being conducted in Kitchener-Waterloo, Ontario.
Chip technology is a new generation of payment cards which contain embedded microchips giving debit and credit cards the ability to securely store and process transaction information, making an already safe payment system even more secure. Visa Canada's migration to chip technology represents an evolution of the electronic payments system and is designed to make an already safe payments system even more secure.
Visa Chip cards are already being circulated across Canada and over the next few years, more Canadians will start to see chip-enabled terminals in stores and restaurants. While some Canadian financial institutions are already issuing Visa Chip cards, others will transition the cards into circulation through their normal renewal period.
SHOT LIST:
The b-roll includes an overview by Shirley Matthew, Director of Chip Platforms, Visa Canada, on how chip technology works and the benefits it presents to consumers and retailers. It also includes cut-aways of a Visa Chip transaction and an in store chip-enabled purchase.
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