Branding

It may not have the digital buzz of fintech, but it can do more to transform how your members see you the moment they walk in the door.

The CEO of Iowa's largest credit union suspects a rider attached to a budget bill before the state's legislature was inserted to "placate bankers" after the recent failure of a move to tax CUs there.

In letting the community suggest new names, can Red River Mill Employees FCU avoid the “Boaty McBoatface” problem?

The sponsorship deal includes the debut of a new "PenFed Military Appreciation Section" at Nationals Park.

Fresno Fire Department Credit Union is now Central Valley Firefighters Credit Union.

The move is expectedto take effect June 1.

For the second time in a year, the scandal-scarred bank has launched a brand campaign aimed at restoring trust with customers.

It might make sense to scrap a decades-old name, especially for banks with aggressive growth plans.

Sussex Bancorp, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bancorp.

The credit union changed its name to reflect a wider field of membership.