Branding

Sussex Bancorp, which recently completed its first whole-bank acquisition, is rebranding itself as SB One Bancorp.

The credit union changed its name to reflect a wider field of membership.

It’s still not business as usual, but the decision to unify its two brands — Popular Community Bank on the U.S. mainland, Banco Popular in the U.S. territories — under a single, simpler name is a welcome sign that Puerto Rico’s largest bank is moving forward after the devastation of Hurricane Maria.

Following a charter change from employee-based to a community-based field of membership, the credit union said the new name will help it reach its new base.

Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.

The bank, which has branches in eight states and operates a nationwide real estate business, said that the proposed new name, Bank OZK, would better reflect its geographic reach.

The legendary shock rocker was the main attraction in a new ad that one expert says may be the best credit union commercial of all time.

A recent lawsuit between the Detroit Pistons and Michigan First Credit Union could have some CUs reevaluating the benefits of sponsorship deals.

The name change is tied to a field-of-membership expansion, as the credit union moved from a SEG-based institution to a community charter.

A Michigan appeals court has reversed an injunction in a fight between Michigan First Credit Union and the Detroit Pistons after a canceled sponsorship agreement.

A look back at some of the highlights from the Credit Union National Association's 2018 Governmental Affairs Conference.

At the Credit Union National Association's Governmental Affairs Conference, CUNA unveiled its newest initiative to drive membership.

The two biggest reasons people don't join credit unions are also the two biggest reasons for CUs to work together to raise consumer awareness about the industry.

The credit union is running a trio of ads throughout the state that highlight the difference it has made in members' lives.

The bank will step onto the national stage this weekend when the Patriots and Eagles face off at the Minneapolis stadium where it holds the naming rights. It has taken steps to capitalize on the exposure ahead of its expansion into new markets.

NewDominion Bank and M&F Bank are among the institutions willing to leave the industry's comfort zone to reach younger prospects.

There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

The new name is intended to show off the "five-star service" the Baltimore-based credit union offers.

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare.

The credit union’s new name is intended to reflect its electric utility roots, as well as its growth beyond a single-SEG institution.