Branding

The Louisville, Ky.-based credit union has been open to consumers in nine counties across two states since 2004, but the new name is intended to prevent confusion about who is eligible to join.

The case stemmed from the credit union's claims that the bank's branding would create confusion among consumers.

Following the completion of a merger between Canyon State CU and Deer Valley CU, the combined institution has unveiled its new name.

NSWC Federal Credit Union is rolling out a new name in the hopes of boosting membership and dispelling misconceptions about who can join.

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.

The company, formed by the merger of BB&T and SunTrust, shared the information in response to a credit union's legal challenge to its new name.

In response to Truliant Federal Credit Union's request for an injunction, the bank said it has already spent $125 million on the Truist branding, and changing that name would add further costs and damage the bank's reputation.

The Summerville, S.C.-based institution will also close two branches as part of a broader strategic effort to better service members.

Plans to update agency branding and other materials are on hold as the credit union regulator focuses on its response to the coronavirus.

The Ohio company, which bought United Community Financial in February, will start operating as Premier Bank this summer.