Branding

Plans to update agency branding and other materials are on hold as the credit union regulator focuses on its response to the coronavirus.

The Ohio company, which bought United Community Financial in February, will start operating as Premier Bank this summer.

The newly minted Transact Bank will provide payment processing and card issuing services to a wide range of clients.

Some institutions may rethink their sponsorship deals with professional sports teams now that several leagues have suspended their seasons because of the pandemic.

Now known as Explorers Credit Union, the Yankton, S.D.-based shop serves consumers across South Dakota and Nebraska.

The Radcliff, Ky.-based credit union wants to serve more Kentuckians and is hoping a name change will help achieve that goal.

The Kansas City-area institution has sponsored the NFL’s Chiefs since 2016, but became its official banking partner in 2019. The timing couldn’t have been better.

The Delray Beach-based institution will change its name later this year to better reflect the communities it serves and its growth beyond serving just IBM staff.

Todd Hall takes the helm as president and CEO amid one of the credit union's biggest challenges in years: an ongoing lawsuit against Truist Financial.

The institution formerly known as School Employees Loraine County Credit Union launched its new name on Jan. 2.

Facebook, Instagram and other platforms can help credit unions differentiate themselves from big banks, but CUs that don't use these platforms strategically could be opening themselves up to risks.

Dort Financial is the latest to switch from a federal charter to a state charter, a move that also widens its field of membership.

The industry faced a host of bad press coverage over the last year or so. Analysts say it may not resonate with consumers, but it could hit home with a more important audience.

Ticonderoga Federal Credit Union will become TrailNorth Federal Credit Union starting on Jan. 1.

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

Following a merger earlier this fall, McCone County FCU has unveiled its new name.

Consumers may be concerned about a possible economic downturn next year, but credit union marketers have no plans to curtail their spending in 2020.

Fairfax County Federal Credit Union's new name is intended to illustrate a reach well beyond what its original name implies.

The Ogden, Utah-based institution wanted a name that reflected a field of membership beyond the university it was chartered to serve.

Now known as OnPath FCU, the institution originally served employees of Avondale Shipyard, Inc., but today serves members across the southwestern portion of the state.