Branding

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.

The North Carolina-based credit union is doubling down on claims of trademark infringement following the biggest bank merger in decades.

The Raleigh-based credit union hit its latest milestone just three years after reaching 200,000 members.

Some credit unions are experimenting with ambient scenting – adding distinctive but unobtrusive smells – in their branches. While those fragrances are meant to reinforce the institution’s brand, they could also have unintended negative effects.

The series of print, digital and billboard ads uses children of Citigroup employees to draw attention to the bank's own efforts to promote women to senior roles.

Once the Pennsylvania Credit Union Association and the New Jersey Credit Union League complete their merger, the group will go by CrossState Credit Union Association.

When Washington Federal last rebranded, it was to signal its shift from a savings and loan association to a commercial bank. This time around, it's to reflect geographic diversity and its desire to be viewed as a bank.

Sound Bank is now Dogwood State Bank after its sale to an investor group. The buyers also moved Dogwoods State's corporate offices from eastern North Carolina to the state's capital.

The San Diego-based institution changed its name in attempt to reach wider audience.

The name Jovia is a reference to the word jovial and is intended to inspire trust and optimism.

The Seattle company rebranded as WaFd Bank to address confusion that it might have ties to the federal government.

A J.D. Power official says supplemental benefits — many centered on travel cards — need to be pared down. His comments followed the company’s release of survey data that showed these hard-to-understand benefits were a drag on customer satisfaction.

Management at the Wyoming, Mich.-based institution decided on the name Bloom Credit Union after a review of its core values and market position.

The credit union service organization said the move was part of its focus on marketing technology products.

Locations with a welcoming atmosphere and the latest technology can be a key part of a credit union’s marketing strategy.

Studies show that consumers trust posts from an organization’s employees more than the brand itself, and that could be key to using social media as a growth engine for credit unions.

The Tucker, Ga.-based institution said the new name reflected its ties to electric cooperatives while affirming its commitment to member service.

The thrift had been known as Boiling Springs Savings Bank.

While other industries reversed their previous downward trend, perceptions of the banking industry continue to get worse. Here are some steps banks can take to try to burnish their reputations.

The Montana-based institution will open its doors as Clearwater later this year, a move leadership hopes will better connect it with consumers in other parts of the state.