Branding

The industry faced a host of bad press coverage over the last year or so. Analysts say it may not resonate with consumers, but it could hit home with a more important audience.

Ticonderoga Federal Credit Union will become TrailNorth Federal Credit Union starting on Jan. 1.

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

Following a merger earlier this fall, McCone County FCU has unveiled its new name.

Consumers may be concerned about a possible economic downturn next year, but credit union marketers have no plans to curtail their spending in 2020.

Fairfax County Federal Credit Union's new name is intended to illustrate a reach well beyond what its original name implies.

The Ogden, Utah-based institution wanted a name that reflected a field of membership beyond the university it was chartered to serve.

Now known as OnPath FCU, the institution originally served employees of Avondale Shipyard, Inc., but today serves members across the southwestern portion of the state.

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.

The North Carolina-based credit union is doubling down on claims of trademark infringement following the biggest bank merger in decades.