Cards

Even as the payments landscape has become increasingly complicated and convoluted over the past several years, many industry players have not kept pace with their payments testing methods or tools, writes Steve Gilde, director of global product marketing for Paragon Application Systems.

One expert says the U.S. lags behind other countries, but changes are coming soon – and fast.

Texas-based digital gift card platform company Swych has launched a gift card service for instant cross-border gifting to India following its recent acquisition of GiftCardsIndia.

It almost seems counterintuitive that a health savings account would be so attractive that it could actually be used as a marketing tool to recruit prospective employees and retain existing ones.

Cardlytics has added Wells Fargo to the list of banks using its card-linked offers platform after a successful pilot, joining JPMorgan Chase and Bank of America, the latter of which has leaned on Cardlytics’ marketing service since 2012. Notably, these rivals aren’t demanding exclusivity.

Companies have tried for years to build a market for interactive cards, with little success. Dynamics is taking a different tack by approaching banks to issue the cards, rather than selling directly to consumers.

Facebook is seeking customer data from big banks. Executives say it's not clear what the benefit would be, but the drawbacks are easy to tally.

The debit card option will allow Spotify to reach new users in the country including those who don’t have a credit card or want to keep their information private.

Interac and Bambora see an opportunity to pull back Canadian domestic e-commerce transactions from credit cards to Interac debit and make it possible for Canadians to shop online in the U.S. with Interac cards.

Italy’s domestic debit network Bancomat is integrating the country’s Jiffy P2P service to expand mobile payment services to 37 million bank customers.