Digital marketing

While banks know they must develop and launch new tools that are useful, convenient and intuitive, figuring out which tools meet that objective and employing them often seems out of reach.

Chatbots are the next big thing in payments. But a poor in-chat commerce strategy can turn off consumers and create bad user experiences.

Banks are being pushed into the background of popular digital experiences. But they can reappear on interfaces that customers use daily by doubling down on financial wellness efforts.

Bankers who shake more hands, ask more questions and, yes, hand out more business cards than the competition will win more clients.

The campaign comes in the light of recent research that shows the state to be one of the best for millennials.

A controversial move to stop Canadian CUs from using the words “bank” and “banking” has rallied the movement there, but U.S. institutions are left wondering if such a move could happen here, particularly in light of some recent states’ measures.

American card processor has a deal for its British counterpart; after passing Fed tests, banks still stressed by weak lending, low interest rates.

For Google and its peers the fine may be the beginning of increased regulatory scrutiny across other digital services within their ecosystems, including payments.

As young people mature, their financial and payment needs mature, as does their use of technology and other emerging innovation.

Banks continue to struggle in wooing millennials, but their customer acquisition challenge is about to get even more complicated as Generation Z comes of age.