Marketing

The Louisville, Ky.-based credit union has been open to consumers in nine counties across two states since 2004, but the new name is intended to prevent confusion about who is eligible to join.

The case stemmed from the credit union's claims that the bank's branding would create confusion among consumers.

Provident Bank was recast as BankProv to avoid confusion as it adds business lines and enters new markets.

Executives can become overwhelmed by their newfound influence and responsibility. Here's how to cope.

Small businesses have been hard hit by the pandemic, meaning commercial lenders are considering how they can better manage risk in this portfolio and make other changes to help.

Following the completion of a merger between Canyon State CU and Deer Valley CU, the combined institution has unveiled its new name.

NSWC Federal Credit Union is rolling out a new name in the hopes of boosting membership and dispelling misconceptions about who can join.

Customers are turning to search engines and business portals to find out if their bank is open before checking the bank’s own website. Maintaining accurate information across the web has become even more important during the pandemic.

Faced with limited growth opportunities and potentially mounting loan losses, banks are getting aggressive — and creative — to boost profits.

The company will incur an upfront fee but will save $7 million a year by walking away from a deal with the Los Angeles Football Club.