Marketing

With the loan-to-savings ratio at its highest point in four decades, some CUs have limited options to boost their funding.

The credit union service organization said the move was part of its focus on marketing technology products.

Locations with a welcoming atmosphere and the latest technology can be a key part of a credit union’s marketing strategy.

The institution was formerly known as SF Police CU but can now serve law enforcement officers statewide.

Studies show that consumers trust posts from an organization’s employees more than the brand itself, and that could be key to using social media as a growth engine for credit unions.

The Tucker, Ga.-based institution said the new name reflected its ties to electric cooperatives while affirming its commitment to member service.

The trade group waited until after the 2018 midterms to launch the awareness campaign, but CEO Jim Nussle says that strategy won’t be repeated next year.

The thrift had been known as Boiling Springs Savings Bank.

Banks clear both rounds of stress tests (though two of them needed a do-over); BNY Mellon goes all-in on digital; bank industry struggles to stop slide in latest reputation survey; and more from this week's most-read stories.

Challenger banks promote the concept of empathy in banking, which sometimes means forgoing revenue to build up customer goodwill.