Marketing

A smart contract for advertising delivery and payments can be subjected to additional layers of verification and enforcement by optional service providers on the network, such as the measurement provider, ratings provider, payment provider and arbitrator, writes Charles Manning, founder and CEO of Kochava.

Employees of a small or midsize business can learn customers’ needs and deftly toggle between soft and hard cross-sells at the perfect time, writes Michael Hiskey, chief marketing officer of Semarchy.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

The tech giant won praise from consumer groups for its decision to ban ads for high-cost consumer loans. But the policy contains a big loophole, and advertisers have found multiple ways to exploit it.

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

The league and its partners are beginning to assess the results of its large-scaled "Feel the Difference" initiative, which sought to raise consumer awareness of credit unions in three states.

A partnership between CU Solutions Group and Gas Station TV will put credit union advertisements in front of an anticipated 43 million consumers in 32 states later this month.

Let others debate the meaning of the Fearless Girl statue. To State Street's Hannah Grove, its message to the banking industry was simple: create a more welcoming workplace for all.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.