Marketing

The bank, which is already a major advertiser in women’s sports, challenged other companies to follow its lead in balancing financial commitments to men's and women's athletics.

Derek Meyer and Bryan Carson, former colleagues of Associated CEO Andy Harmening at Huntington Bancshares, will bring a combined six decades of experience to the Wisconsin company as it seeks steady hands in a turbulent market.

Amy Bonitatibus will succeed Barri Rafferty, who left the San Francisco bank in early May.

Amid fresh competition from newcomers seeking to build brand recognition, banks that sponsor pro sports teams are leaning into content that tells a story about their connections to local communities.

First National Bank of Omaha, FNB Community Bank and Community Spirit Bank are among institutions turning to Instagram for marketing.

Analysts were expecting Capital One’s marketing spending to slow significantly after it surged to nearly $1 billion at the end of the year.

The past two weeks have seen a flurry of deals wherein Truist, Capital One and others pitch their brand alongside professional teams and their stadiums.

Super Bowl ads' impact, another overdraft-fees ouster, and more in banking news this week.