Marketing

The name change is being timed to the closing of the bank's sale to investors later this summer. Following an earlier acquisition, the bank's name was changed from EverBank to TIAA Bank in 2018.

The regional firm, whose parent is the 10th largest bank in the world by market capitalization, is eager to pitch top advisors seeking stability. At the same time, it's ramping up a major branding campaign with Major League Soccer and Apple to woo next-generation clients.

The Canadian-owned bank is retiring its Hubert the Lion mascot, which Harris Bank originated more than a century ago. Other furry representatives have also faded out as the banking industry has become more nationalized.

Toronto-Dominion Bank struck a deal to provide financial content for the immigrant-geared CanadaVisa website, part of its bid to win a greater share of the new Canadians who are an increasingly important source of growth for the country's big lenders.

Alaska USA Federal Credit Union, the 18th-largest credit union in the country by assets, said the new name better reflects its worldwide member base.

HSBC Holdings has been reprimanded by a U.K. watchdog for violating environmental advertising rules, after it sought to depict itself as a green bank in a set of posters.

The University of Maryland program announced a 10-year partnership with SECU in Maryland, and Seton Hall University's program will partner with Affinity Federal Credit Union in New Jersey.

From avocado-toast debit cards to pumpkin spice-themed loans, financial institutions are running culinary initiatives to bring consumers to the table.

Credit Suisse is considering reviving the First Boston brand name as the Swiss lender seeks ways to boost the fortunes of its beleaguered investment bank, according to people familiar with the matter.

The payments giant has sponsored a patch on the NBA team's jerseys since 2018.

Meg Carpenter, founder and CEO of FiComm partners, discusses the difficulties RIAs have in marketing themselves, the ways in which these entrepreneurs can build on their strengths to reach clients, and how to harness technology to boost their own profiles.

The agency issued an interpretive rule earlier this month that said digital marketers must comply with federal consumer financial protection law. Banks will need to double down on compliance when engaging with these companies.

Matt Damon's pitch to invest in crypto has disappeared from U.S. television sets. Same goes for glitzy commercials starring LeBron James and Tom Brady.

Websites such as Credit Karma and LendingTree, which work closely with financial institutions, have had to rethink their strategies to bounce back from the pandemic.

The Chicago-based company, which is the league's exclusive credit card sponsor, sees soccer's young, diverse fan base as a fit for its below-prime products.

The Massachusetts bank used data analytics to improve onboarding, cross-sell more effectively and prevent attrition.

The bank, which is already a major advertiser in women’s sports, challenged other companies to follow its lead in balancing financial commitments to men's and women's athletics.

Derek Meyer and Bryan Carson, former colleagues of Associated CEO Andy Harmening at Huntington Bancshares, will bring a combined six decades of experience to the Wisconsin company as it seeks steady hands in a turbulent market.

Amy Bonitatibus will succeed Barri Rafferty, who left the San Francisco bank in early May.