STRENGTHENING TIES: "[We're] interested in ways to get customers to be engaged with the bank," says UMB's Christine Pierson.

UMB Emulates Apple in Push to Encourage Mobile, Online Use

The Kansas City bank has rolled out an in-house tech support program to help get its less-tech-savvy customers comfortable with digital channels. It also hopes the initiative will help it boost retention rates and perhaps even capture a larger share of the customer's wallet.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.