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BB&T Taps Executives for Expanded Digital, Payments Roles

BB&T in Winston-Salem, N.C., has increased the roles of two executives as part of an effort to focus more on digital projects.

The $210 billion-asset company said in a press release Tuesday that Barbara Duck will become its chief information officer on July 1. BB&T said it will also expand the duties of chief information officer beyond information technology to include data oversight and digital development. Duck, who joined BB&T’s executive management team in 2003, will succeed Paul Johnson, 59, who will retire.

Duck will oversee BB&T's digital channels, including online and mobile, with a goal of developing a “common platform to support the digital experience,” the release said.

BB&T also announced that Donna Goodrich, its deposits services manager, now has direct responsibility for its payments business. Goodrich, who has been a member of BB&T’s executive management team since late 2006, is expected to work with other executives to “further integrate the digital experience for various lines of business,” the company said.

BB&T announced last fall that it had named Bennett Bradley as its chief digital officer. He is responsible for establishing BB&T's digital strategy, with a focus on client behavior and preferences.

"Due to increasing digitization in all aspects of our business, we are focused on this transformation at the highest level," Chris Henson, BB&T’s chief operating officer, said in the release. "Looking forward to the next five to 10 years, we see a critical need for technology and business to interact at an even higher level. … As the payments landscape continues to evolve, it's crucial that we meet our clients' changing needs and expectations.”




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