NWCUA sets $8 million goal to finance national awareness campaign

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The Northwest Credit Union Association is urging its members to help with an awareness campaign led by the Credit Union National Association.

NWCUA said on Thursday that it has asked its member credit unions across Idaho, Oregon and Washington to offer financial support for the “Open Your Eyes to a Credit Union” campaign. CUNA announced the campaign earlier this year and plans to launch it in early 2019.

CUNA has set a goal of raising $100 million over three years to fund the campaign. As part of its efforts to help with this advertising campaign, NWCUA has asked its member credit unions to donate $8 million over that period.

The nationwide campaign, following two years of research and development, is designed to convince individuals who are not credit union members to consider credit unions as their financial institutions.

NWCUA noted that the program will target consumers who are between the ages of 34 and 55, which is generally when people are making important financial decisions.

“The [NWCUA] board strongly encourages credit unions of all asset sizes and business partners to actively participate in the Awareness Initiative,” the NWCUA board stated in a resolution.

Troy Stang, NWCUA president and CEO, stated in the release that this fundraising campaign offers an “exciting opportunity for the Northwest to once again take a leadership role to influence the national landscape, create greater consumers awareness about the credit union difference, and to leverage in-depth research and consistent messaging designed to capture market share.”

NWCUA further noted that in the Northwest, about 55 percent of consumers belong to a credit union, while across the nation that figure is only 30 percent.

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