Fiserv plans to integrate "device reputation" analytics from online security firm iovation into its authentication and anti-fraud services.

What is device reputation? It's device identification combined with the device's online history, used to create a reputation score. The ReputationManager 360 service from iovation detects fraud by scanning transactions from 1.5 billion devices for past suspicious activity, according to iovation's Tuesday press release. The analytics can also help firms recognize trustworthy customers, according to the release.

"Fiserv is continuously looking for opportunities to provide enhanced security and anti-fraud capabilities to our clients," Ed Sarama, the chief security officer of the Enterprise Risk & Resilience division at Fiserv, said in the release. "We selected iovation through a rigorous evaluation process, and our team assessed ReputationManager 360 as the leading solution for endpoint analytics. Fiserv believes these analytics combined with iovation's large cross-market device database will provide our clients with another powerful option in the fight against malware and online fraud.