Huntington Bancshares (HBAN) has hired a financial technology veteran to find ways to improve customer service and contain costs.

The $56 billion-asset company said Monday it has named Jeff Sturm chief continuous improvement officer.

Sturm joins Huntington from Fiserv (FISV), where he most recently served as a senior vice president for quality and capability development. He spent 18 years with the financial technology company, holding a series of jobs in operations and information technology.

Huntington, in Columbus, Ohio, hopes the newly created post will enable it to build on recent momentum in customer service, according to spokeswoman Maureen Brown, who notes that J.D. Power recently recognized Huntington as the best consumer bank in its region and the highest last year in small business satisfaction.

"One of the focuses of this position will be to look at ways to make service better, faster and more efficient," says Brown, who notes that Sturm's duties include oversight of back-office processes.

"We've had a continuous improvement program since 2011… and I think it's among the reason we've got these great service awards," Brown says. "Now we want to elevate it so it reports directly to the chief executive."

Chief Executive Stephen Steinour said in a news release that Sturm's "expertise will drive more efficiencies across the enterprise."

Noninterest expense at Huntington fell 4.3% in the first quarter from a year earlier, to $443 million. Steinour in April told investors the company would "continue to look for areas where we can improve efficiency."