Visa Inc. says its size will help it succeed in launching its own digital wallet, a market where many established payment companies have learned that bigger isn't always better.

Visa says its position as one of the world's top card networks will set it apart with its new alternative payment product, which allows consumers to make online or mobile purchases with a user name and password, instead of typing in a card number for each payment. The account associated with the digital wallet does not have to belong to a Visa card.

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