Korean-American banks are starting to target customers beyond their core demographic, highlighting the broader importance of expanding reach to boost revenue.

Wilshire Bancorp, Hanmi Financial and BBCN Bancorp have been expanding operations with a goal of serving mainstream clients and other ethnic communities. Such efforts are worth watching because they could provide a blueprint for other niche-focused banks keen on improving the bottom-line in the face of low interest rates and other revenue challenges.

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