Branding

The new name is an attempt to better capitalize on the strong brand recognition of TruStone Federal Credit Union.

For two weeks only, Michigan State University FCU used a holiday pop-up shop to test a new way to boost awareness of the credit union.

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

The most popular P-to-P schemes such as Venmo are still linked to an underlying payment card, meant to benefit “pull” payment incumbents, according to RPGC's Rene Pelegero.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.

CU shortens name, makes several changes to branches to improve communication.

While the banking industry is winning over low- and middle-income groups, it is still trying to regain the trust of high earners who were stung during the financial crisis.

The $1.5 billion-asset company agreed to buy Southern Missouri Bancshares to expand into two strategically important markets.

The San Antonio-based credit union changed its name to be more inclusive and more accurately reflect its expanded FOM.

The credit union’s new name and imagery are intended to represent financial empowerment for consumers.

Even with her name recognition, the star of films like “Fantastic Four” and “Little Fockers” struggled to get funding to start The Honest Co. She shared her experiences during an event hosted by American Express.

Garden Savings FCU aims to boost brand awareness by focusing on some of the things that make New Jersey unique.

Consumer debt breaks the previous mark set back in 2008, but some are worried that people are returning to their profligate ways; Wells Fargo makes greater use of consumer surveys to fix its brand.

As payments innovation expands and diversifies, retailers will need to find ways to deftly embed low-touch payments into omnichannel shopping.