Branding

The last time the agency refreshed its logo was in 1971 under President Richard Nixon.

Bridge Bancorp, which plans to rebrand is bank as BNB Bank, also plans to boost 2018 profit by $3.3 million by closing 14% of its branches.

Bank of McKenney rebranded itself as Touchstone Bank after its merger with CCB Bankshares.

The most popular P-to-P schemes such as Venmo are still linked to an underlying payment card, meant to benefit “pull” payment incumbents, according to RPGC's Rene Pelegero.

The name change reflects a Diebold corporate merger and the credit union's community charter.

The company, which plans to change its name to Hancock Whitney next year, reported increased profit that reflected balance sheet growth.

Kate Quinn has raised U.S. Bancorp's profile by emphasizing culture above all else.

Bank of America's reputation took an enormous hit from the financial crisis; it's been Anne Finucane's job to restore it.

Fearless Girl is controversial, stirring up both passionate fans and harsh critics. But State Street's chief marketing officer, Hannah Grove, could not be happier about the impact it is having.

CU shortens name, makes several changes to branches to improve communication.