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Consumers want a long list of benefits from their credit cards, but no annual fees and rewards programs top everything else. A recent report from Aite Group shows that 64 percent of consumers identify the absence of an annual fee as the key reason they get a new card; 42 percent name rewards programs as the prime motivator; 39 percent put lower interest rates as the leading factor; and 33 percent are attracted by zero-percent balance transfers. Trailing far behind as key persuaders are credit card company reputation (23 percent), clear billing, finance, and interest policies (15 percent), and dissatisfaction with customer service from a previous card company (a meager 11 percent).
December 9 -
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