EMV

The EMV liability shift for gas pumps was postponed to 2020 last year, but cobranded fleet cards carrying the Visa or Mastercard logos still face the same counterfeit card fraud risks as any other payment card when paying for fuel away from the pump, such as at a truck stop convenience store's cash register.

It has now been two years since the EMV fraud liability shift took effect in the U.S. for most companies. This is enough time to evaluate the EMV migration's effect on fraud, and whether it can be blamed for anything happening in digital channels.

Two years after the EMV liability shift date, many merchants still aren't EMV compliant. By some counts, about half of U.S. merchants are still swiping cards despite the risk.

It has taken nearly two years since the EMV liability shift in the U.S., but restaurants are adapting to new point-of-sale technology that includes EMV and mobile capabilities.

Card fraud is declining, making smaller merchants and other chip card laggards even larger targets, writes Allen Friedman, director of payment solutions at Ingenico Group, North America.

After Equifax disclosed a devastating data breach, much of the attention focused on whether the company did everything it could in response. But the scary truth may be that this is the sort of incident that goes beyond a single company's ability to fix.

The slow and difficult EMV migration has slowed major adoption of contactless cards, but there are signs that momentum may be turning around.

Unattended gas pumps would seem to be the perfect use case for EMV's anti-counterfeiting security, but many gas station owners are putting off their upgrades for as long as possible due to hardships that other retail categories don't face.

While the EMV fraud liability shift for most companies passed nearly two years ago, there are still pockets of stores that haven't switched over — and they can be particularly prone to the kind of fraud chip cards are designed to thwart.

Contactless payments today seem to address the slowness of EMV contact without compromising security. And unbeknownst to many, it uses the same security protocol, writes Andrey Tikhonov, senior director of payment technology for Infinite Peripherals.