Marketing

It's no longer enough to conduct traditional demographic analysis of customers. TD Bank wants to know what is going on with individual consumers at any given moment and respond accordingly.

Consumers may be concerned about a possible economic downturn next year, but credit union marketers have no plans to curtail their spending in 2020.

Radius Bank is letting consumers open accounts through NerdWallet as part of its banking-as-a-service offerings to reach customers through third parties.

Fairfax County Federal Credit Union's new name is intended to illustrate a reach well beyond what its original name implies.

While digital channels are becoming more popular, many banks remain committed to highway advertising.

The Ogden, Utah-based institution wanted a name that reflected a field of membership beyond the university it was chartered to serve.

A sector not known for its innovation or willingness to change is actually a shining example when it comes to creating hubs of engaging content, says On24's Mark Bornstein.

As part of this year's Best Practices Awards, CU Journal looks at a trio of institutions that have found creative and effective ways to bring in new funding.

Now known as OnPath FCU, the institution originally served employees of Avondale Shipyard, Inc., but today serves members across the southwestern portion of the state.

The company, which plans to become Altabancorp, said the initiative removes brand confusion and puts its size and scale on display.